Rank 9 of 9 · evidence gathered 2026-07-10

Luriya review

Luriya scores 29/100 (C-) on the Gold Buyer Score. NYC Diamond District buyer advertising "up to 99% of market price" — the highest claim in the industry.

The highest claim sits on the weakest trust stack scored: no BBB rating, no Trustpilot presence, $1,000 default mail-in insurance, no tools, no portal.

Category scores

Payout
25
Proof & Transparency
15
Tracking & Process
35
Client Services
75
Technology
0
Reputation
50

The evidence, line by line

Payout · 30% of total

Advertised payout rate15/50"Up to 99%" — unsubstantiated ceiling, primarily in-person.
Rate disclosure10/25Claim is public; no rate schedule.
Price protection0/25None.

Proof & Transparency · 25% of total

Assay method disclosed10/25In-person appraisal in front of you (real proof if you're in NYC); mail-in method unstated.
Assay on video0/35None.
Itemized offers5/20Verbal in-person; nothing documented for mail-in.
Published pricing methodology0/20None.

Tracking & Process · 15% of total

Shipping insurance10/40$1,000 automatic (up to $1M only on request).
Status tracking0/30None — they phone you.
Payment speed25/30Instant in person; 24–48h offers by mail.

Client Services · 10% of total

Reachable by phone40/40(212) 256-0025, M–F 10–5:30, walk-ins.
Free insured returns25/40Free return; insured status unstated.
Support channels10/20Email.

Technology · 10% of total

Live-price calculators0/50None.
Pre-ship estimate0/30None.
Digital offer flow0/20None.

Reputation · 10% of total

Independent reviews10/50BBB 'Not Rated', no Trustpilot, Yelp 3.6 across 26 reviews.
Operating history30/30In business since 1992.
Clean record10/20No major actions found; opacity itself is the flag.

Worth knowing

  • A reminder that 'up to' claims and trust infrastructure are different things.

goldbuyer.io is operated by the team behind Offramp, one of the buyers scored on this site. Every buyer, including Offramp, is scored against the same public methodology with cited evidence, and Offramp's weaknesses are shown like everyone else's.