Rank 6 of 9 · evidence gathered 2026-07-10

The Alloy Market review

The Alloy Market scores 56/100 (C-) on the Gold Buyer Score. The SEO leader with genuinely strong proof (XRF + recorded unboxing) and same-day payment.

Does not publish what it pays. "Best Price Guaranteed" means matching competitors up to 95% of melt — a ceiling, not a rate. $25k insurance applies only after you text them photos first.

Category scores

Payout
15
Proof & Transparency
60
Tracking & Process
80
Client Services
90
Technology
90
Reputation
65

The evidence, line by line

Payout · 30% of total

Advertised payout rate10/50No rate published; price-match capped at 95% of melt earns partial credit only.
Rate disclosure5/25The 95% match ceiling is disclosed in the FAQ, not a payout rate.
Price protection0/25No price lock.

Proof & Transparency · 25% of total

Assay method disclosed25/25XRF plus acid/electronic testing, licensed scales — named and specific.
Assay on video25/35Video-recorded unboxing; appraisal recording available on request — strong, but opt-in rather than the pricing basis.
Itemized offers10/20Advisor communicates offer detail; standard unclear.
Published pricing methodology0/20No published pricing methodology.

Tracking & Process · 15% of total

Shipping insurance35/40$25k via Lloyd's — conditional on texting/emailing item photos beforehand.
Status tracking15/30FedEx tracking + human advisor; no status portal.
Payment speed30/30Same-day payment before 5pm ET; PayPal instant.

Client Services · 10% of total

Reachable by phone35/40(888) 672-1471 call/text; no published hours.
Free insured returns35/40Free insured FedEx Express return.
Support channels20/20Chat widget, email, dedicated advisor per order.

Technology · 10% of total

Live-price calculators50/50The industry's calculator moat: live scrap/karat calculators.
Pre-ship estimate30/30Instant upfront estimate tool.
Digital offer flow10/20Offer via advisor, not a self-serve flow.

Reputation · 10% of total

Independent reviews35/50Trustpilot 5-star band but only ~532 reviews; BBB A+ accredited 2023.
Operating history10/30Business started 2022.
Clean record20/20Clean record.

Worth knowing

  • Alloy Double Pay: a second payment if your item resells on their marketplace.
  • Spends ~$66k/month on search ads for value-question keywords (SpyFu, June 2026).

goldbuyer.io is operated by the team behind Offramp, one of the buyers scored on this site. Every buyer, including Offramp, is scored against the same public methodology with cited evidence, and Offramp's weaknesses are shown like everyone else's.