6 Places to Sell Gold Jewelry (Compared)
Where you sell makes a huge difference. Here's how each option stacks up:
| Option | Payout | Speed | Best For |
|---|---|---|---|
| Online gold buyer | 85-95% | 5-7 days | Best overall value |
| Local jeweler | 60-80% | Same day | High-end pieces |
| Gold party | 50-70% | Same day | Social experience |
| Pawn shop | 30-50% | Minutes | Emergency cash |
| "We Buy Gold" store | 40-60% | Same day | Convenience |
| Auction house | 70-90% | Weeks | Rare/antique pieces |
Payout percentages are relative to the gold's melt value at spot price.
How to Calculate What Your Gold Jewelry Is Worth
Your gold jewelry's melt value is determined by three factors:
Melt Value = Weight (g) × Karat Purity × Gold Price per Gram
Example: A 15g necklace stamped 14K, with gold at $2,800/oz ($90.06/g):
15g × 0.583 × $90.06 = $787.72
Karat Purity Reference
*Approximate, based on $2,800/oz spot. Use our calculator for live prices.
7 Tips to Maximize Your Gold Jewelry Sale
Know the karat before you go
Check for stamps on clasps, inner bands, or tags. Common stamps: 417 (10K), 585 (14K), 750 (18K), 916 (22K), 999 (24K).
Weigh your jewelry at home
Use a kitchen scale (grams). This gives you a baseline to compare against any buyer's weight measurement.
Calculate melt value before selling
Use our free calculator to know the floor value. Any offer significantly below this is a bad deal.
Get multiple quotes
Never accept the first offer. Get at least 3 quotes from different buyers to understand the market for your piece.
Separate high-value pieces
Antique, designer, or gemstone-heavy pieces may be worth more to a specialty buyer or auction house than their melt value.
Time the market (optional)
Gold prices fluctuate 1-3% daily. If you're not in a rush, watch prices for a few days and sell on an uptick.
Ask about the testing method
XRF spectrometry is the most accurate. Acid tests are decent but less precise. Avoid buyers who estimate by eye.
5 Common Mistakes That Cost Sellers Money
✗ Selling to the first buyer
Fix: Always get 3+ quotes. The spread between buyers can be 30-40%.
✗ Not knowing the karat
Fix: Buyers who see uninformed sellers often lowball. Know your gold before you negotiate.
✗ Accepting "per item" pricing
Fix: Gold should be priced by weight and purity, not per piece. Reject flat per-item offers.
✗ Selling designer pieces for melt value
Fix: Tiffany, Cartier, Van Cleef pieces often sell for 2-5× melt value to the right buyer.
✗ Using a pawn shop for large amounts
Fix: For $500+ of gold, the extra 30-40% from an online buyer is worth the few extra days.